My New Business Secret Formula

Like most companies, you probably spend up to 80% of your marketing budget is to attract new businesses, because it's exciting. This is not much fun to implement my new business secret: do great work for existing customers.

But Harry, you say, I prefer to go home and bring new activities as the focus of my current client's buffalo. Where's the profit?

Allow me to be disappointed by the idea that there is no benefit in this hyper-focus on the current customer. Does an outstanding job for the current client generate so many good things for your business?

Even if you have the best sales force in the world and they can sell anything to anyone, even if your company does enchant you with your service, they will not buy the excellent sales people again. Some estimates show that if you can cut the flow of customers than 5%, your earnings by at least 25%.

If this is not reason enough, then consider these statistics in terms of customer loyalty:

* 91% of dissatisfied customers do not return
* 96% of dissatisfied customers will not say the real reason they are not in the back
* The costs are 10 times more to replace a customer than it does not stick to him
* Repeat customers spend 33% more than new customers

But how the ideal job for existing clients, the secrets of my program of new business done, Harry?

I'm glad you asked. Here is the key statistic that you need to internalize: the references of existing customers are 107% higher than non-clients. Loyal customers talk to others who are like themselves. In other words, they spend target the right customers for you and you do not have a penny.

Are you going to do an excellent job for your customers? Perhaps it is time to reassess.